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Las Terrazas de Abama renews its agreement with Luxury Spain Abama Hotels à Ténériffe

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Las Terrazas de Abama renews its agreement with Luxury Spain

28/07/2021
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The five-star hotel Las Terrazas de Abama Suites has renewed its agreement with Luxury Spain, an organization bringing together more than 150 national and international up-market and luxury companies, taking part in the general meeting held at the Círculo Ecuestre in Barcelona on 14 July.

Las Terrazas is a full member of Luxury Spain, which seeks ‘to be an active partner for national and international companies operating in Spain, acting as the leading lobby for the luxury industry,’ in the words of its CEO, Cristina Martín. Specifically, this year the organization launched the ‘Spain, destination of excellence’ platform in the tourism industry, Martín emphasizes.

Elodie Casola, head of communications and marketing for Abama Resort Tenerife, who attended the meeting on behalf of the hotel, maintains that the connection with Luxury Spain is key for Las Terrazas de Abama Suites, ‘as the synergies created by Luxury Spain at the international level are essential for promoting our hotel and residential undertaking to organizations and customers in the luxury industry, as it only boosts and promotes products, brands and services that represent excellence, with which we fully identify’.

Casola predicts a very fulfilling and long-lasting relationship with Luxury Spain, an institution through which ‘we continue to focus on Abama Resort Tenerife for continued growth,’ she asserts. Casola went on to add, ‘The association’s focus on technology, for example, is of great interest so that all members are able to promote our products and projects in an increasingly more competitive environment.’

Additionally, the head of marketing for this exclusive Tenerife resort, which brings together the island's finest sports (with Abama Golf and Abama Tennis Academy), culinary (two Michelin-starred restaurants) and accommodation offerings in a single destination, notes that Luxury Spain has a team that is ‘very well trained and has a lot of initiative’, enabling this body to ensure that its members can ‘continuing growing’ regardless of what industry they are part of.

The association, whose honorary chairwoman is Princess Béatrice d’Orléans, unites the crème de la crème of national and international companies operating in Spain in different economic sectors: tourism, gastronomy, fashion and beauty, and decorating, among others. The general meeting included a presentation on this year’s actions and those planned for 2022, independently and jointly with partners and outside associates. In the words of Casola, these actions have ‘pleasantly surprised all members with the number of initiatives being launched so that we can take part in international events to promote our business units’.

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